Guides
Gulab Jamun to Gujiya: A Guide to Bareilly's Favourite Mithai
From the everyday peda to festival-only gujiya, here is a short guide to the mithai that shapes a Bareilly household's sweet box — and what to expect from each one.
Gulab Jamun
Soft khoya dumplings fried until deep golden-brown and soaked in rose-and-cardamom scented sugar syrup. It is the sweet most people order first, and the one where quality differences show up fastest — a good gulab jamun stays soft all the way to the centre and does not taste heavy or oily.
Peda
A denser, less syrupy cousin of gulab jamun, peda is made by slow-cooking khoya with sugar until it thickens, then shaping it by hand. Bareilly households often keep peda as the everyday mithai — the one you offer a guest who dropped by unannounced, or send as a small box of good news.
Gujiya
A crescent-shaped pastry stuffed with khoya, dried fruit and semolina, deep-fried until crisp, and dusted with sugar. Gujiya is deeply tied to Holi in North India — most families would consider Holi incomplete without a plate of them, and demand spikes sharply in the weeks leading up to the festival.
Laddoo (Besan & Boondi)
Besan laddoo is made from roasted gram flour, ghee and sugar, rolled into rounds while still warm. Boondi laddoo uses tiny fried gram-flour pearls bound together with syrup instead. Both are staple festival and celebration sweets across Uttar Pradesh, and both depend heavily on the ghee used — this is one category where the difference between desi ghee and a cheaper substitute is very easy to taste.
Barfi
A firm, sliceable sweet usually made from khoya or besan, often layered or topped with silver vark for festive occasions. Kaju barfi (cashew) and khoya barfi are the two most common versions found in Bareilly sweet shops, and both are popular as gifting sweets because they travel and stack well in boxes.
Namkeen, for balance
No mithai spread in Bareilly is really complete without something savoury alongside it — a small bowl of namkeen or dry fruit mix is the traditional counterpoint to a plate of sweets, especially during festivals when a little crunch and salt cuts through the sugar.
Craving the real thing? Ajanta Sweets N’ Bakes has been serving fresh mithai across 24 outlets in Bareilly, Rampur, Pilibhit and Lucknow since 1986. Browse our sweets or find your nearest store.